Do You Remember?
The Worldwide Debut of Final Cut Pro X
10 Years ago at the NAB 2011 SuperMeet
Do you remember the Sneak Peak of FCPX at the NAB Supermeet in 2011? Were you there? 1,700 FCP users were. I was on the East Coast following any inkling of news about a new version of FCP. I woke up a bit after10 PM EST, looked at my iPad and saw Apple announced FCPX!
I got up and bought the domain FCPX.TV and have been posting original articles about FCP ever since.
We "knew" there was a new version of FCP coming and NAB 2011 seemed a good fit. Larry Jordan had a blog post detailing a secret meeting with Apple for a select group of high profile FCP personalities where he said it was "".
On social media, the following days and weeks were flooded with FCPX pundits and naysayers. Tired old cliches like "iMovie Pro" from writers with little imagination and other band-wagon jumpers saying Apple blew it abounded. Even some FCP diehards were dismissing it. Bad attitudes and lots of misinformation was everywhere. As I usually do, I didn't interact with and ignored all the online negativity about FCPX. I just continued editing with FCP 7.
I undersood some of the criticism (unable to incorporate FCPX into existing video editing suite infrastructure) but at the same time I was curious about Apple's forward thinking new NLE that didn't have a rear view mirror.
I saw what FCPX was, a brand new V1 application, and treated it as such. It was not an update to FCP 7 which disappointed many. Even though Apple misstepped and removed classic FCP 7 from their store on FCPX launch day, my version of FCP 7 continued to work just as it had the day before.
I was the Post Supervisor at the National Archives in Washington DC at that time and I continued to use FCP 7.0.3 on my day to day editing tasks. But I did start using FCPX on simple projects so I could get the hang of this new paradigm of video editing. Everyone was starting from ground zero with FCPX. No one was an FCPX expert editor. I intended to be further ahead of those who dismissed it but might give it a second look further down the road.
And I wrote the very first FCPX article on Ken Stone's FCP website on May 16, 2011,
Deconstructing the Las Vegas Supermeet Sneak Peek video
©2021 Richard Taylor TV - All Rights reserved
Final Cut Pro X is a registered trademark of Apple, inc
2011 Apple FCPX Announcement Supermeet Las Vegas NAB
Apple Announces Final Cut Pro X - Supermeet Las Vegas Nab 2011 (part1)
Apple Announces Final Cut Pro X - Supermeet Las Vegas Nab 2011 (part 2)
Off the Tracks - Final Cut Pro X Documentary (Abridged)
There were several "bootleg" videos of that Sneak Peak and the FCP community is glad there were.
I'm posting a list of them here.
FCP TV LIVE! The Worldwide Debut of FCPX 10 Years Ago - Supermeet NAB 2011